We are descendants of the creatures that picked the shiny pebbles from the river.  We love to touch, experience and be part of a community.  I love this example of a shiny pebble.  The owner of this small shop has created an icon that is experiential, differentiates and tells a story about what you are likely to encounter in the community that he has created inside.

Winter Street Bike

I spoke with the owner a bit before I asked him if I could photograph his bike and he told me that dozens of people take pictures of it every day during the summer.  Many of those people also wander in to experience his shop – to experience him and how he sees his world.  So, a story extended to the street is no doubt adding value to the people that walk by and the shopkeeper that is attracting new customers.